Ads designed to be integrated in the users’ streaming feeds using personalization and advanced AI and AR features
Solution
We developed an intelligent ad delivery system that leverages customer engagement data with strategic timing and presentation of ads. This system when combined with the innovative ad formats we designed delivers an ad experiences that breaks down consumer disinterest, and generates active engagement in ad content.
User persona & initial concepting
Initial sketches & narrative
Multiple rounds of feedback & iteration
Rapid concept testing results
Final design
From sun-drenched piazzas to intimate still-lives, I aimed to capture the soul of the country through light and composition.
